Beyond the industry expertise, Beacon’s underlying business principles, culture and commitment to customer service sets the company apart for these eight reasons.
- Solutions: Our customers come to us for solutions, not services, because they need a partner that knows the industries, tactics, and complexities to help them compete. We call this “Smarter Marketing.” Here’s the key - Anyone can bring the power of process, technology, and creative design, but the “brain work” (strategic consulting) is still required, and will never go away. What metrics do we track to measure success? What does the data mean (insights)? How does it affect the marketing strategy (business decisions, budgets)? It’s no longer about services, but comprehensive solutions. Hence, we carefully crafted LuxEd for HigherEd, SpotLight for Multifamily Residential, SiteCare for Hosting, and BITS for Managed IT Services.
- Speed. Our customers need to see results sooner than later. Whether it’s a new website, digital marketing campaign, analytics dashboard, hosting environment or new feature, we get our solutions up and running faster than our competitors – sometimes twice as fast.
- Approach: Our Project Management Office (PMO) unites a unique and proven process with a deep and diversely talented team to deliver the quality you expect – on time and on budget. We guide your institution through lengthy, complicated projects with confidence, communication, collaboration, and continuity. Learn more about our approach.
- Experience: 27+ years and 60+ employees bring valuable knowledge and expertise in Higher Education (see our portfolio), Technology (leading edge tools, Data Center & IT Services Group) and Marketing (creative design, content, SEO, PPC/SEM, Social, Google Analytics). You benefit from the collective knowledge we've gained from working with over a hundred institutions.
- Price: While our total price is not always the lowest, it typically beats our true competitors for the level of services and value we provide. We use a reasonable blended hourly rate for all our projects and charge what we quote. No surprises or nickel-and-diming.
- Technology: It will be difficult to find another marketing agency that outshines the depth and breadth of our technical resources, and the state-of-the-art toolset we use to benefit our customers. While the CMS, analytics, or design tools you choose are individually important, these are some of many technical components in your overarching marketing solution. Our engineers and specialists pride themselves on staying ahead on emerging technologies and trends to keep our clients on the leading edge of the industry.
- Partnership: Our team thrives on seeing their work bring value, results, and success to our clients. As a privately held, certified woman-owned business, we are truly driven by customer satisfaction, not by an investment group. Learn more about our team.
- We Care: We work with you, collaboratively, to solve any issues that may come up (financial, timeline, scope, etc.) and talk through any new ideas or strategic changes. We do not abandon you at the launch of your new website to run to the next project. In fact, with website redesigns, we provide several post-launch services to further ensure your success, most of which are complimentary (hosting, website health management program, jumpstart paid ad program, ongoing maintenance package).