August 2, 2024
Personalized SEO: it keeps your site at the top of student searches, ensuring a better online performance than your competitors. Learn from Beacon's SEO team about how to keep your site ahead of the curve.
June 5, 2024
Good design: it keeps your audience coming back and ensures a great user experience. Hear from Beacon's designers about how they build incredible websites.
May 2, 2024
Want your school's site to rise above the noise and reach more students? Discover how content strategy strengthens your digital marketing to boost applications.
April 3, 2024
Want to keep your school's enrollment numbers from dropping? Explore how to rework your website to find and speak to today's students and maximize enrollment!
June 15, 2023
GA4 is a seismic event in digital marketing. Beacon joined Hannon Hill to discuss the new analytics tracking system and how higher ed marketers can best use it.
March 27, 2023
Learn about some of 2023's top digital marketing trends for higher education in this recap of a one-time-only chat between industry leaders.
August 31, 2022
It's celebration time: as we head into the final quarter of the year, we're taking a look back at some of our biggest higher ed wins from the first three quarters of the year.
March 28, 2022
Discover how one community college is using digital marketing to turn the tide on falling enrollment rates and better connect with prospective students.
March 14, 2022
It's an exciting time at Beacon filled with new clients, new projects, and new opportunities. There's never been a better time to join our team. Learn more!
February 11, 2022
Connecting with students isn't easy, but HBCUs' traditions and legacies of excellence offer some unique ways to market themselves. Read on to see how!
January 24, 2022
To meet the needs of your audience, your website needs to evolve. We've compiled some 2022 higher ed digital marketing trends to help you achieve that goal.
December 15, 2021
New site launches, giving back to our community, and all the possibilities of 2022: discover what is bringing the holly and jolly to our December.
November 15, 2021
Your Thanksgiving meal is a lot like your institution's website. Really! Discover how and see what you can do to make your meal and website the best it can be.
October 20, 2021
When your content feels fake, it can leave your audience screaming. Discover a few tips to creating authentic content that will engage prospective students.
August 26, 2021
The pandemic continues to disproportionately impact students from underrepresented minorities, low-income families, non-traditional students, and students with disabilities. As members of a college or university team, you may feel helpless when it comes to stopping the pandemic itself, but you do have options for improving student retention.
July 27, 2021
We take a look at how, despite a challenging year, we managed to come through for one of our partners to deliver the awesome website redesign services that have made us an industry leader!
June 25, 2021
If you're not thinking about your brand voice on the web, students may find your warm welcome much chillier than you think. This month, we explore ways you can improve your institution's brand voice, making stronger and more meaningful connections with your students.
June 1, 2021
Discover Beacon's new website with a tour of five key pages that highlight our modern design, streamlined content, and enhanced user experience.
April 22, 2021
If you're tired of the chaos of an open-source CMS, we've put together some of the most important things to demand of your next content management system.
April 6, 2021
Discover how Beacon can keep your website at peak performance, even as new changes come to Google's algorithm this year.
March 18, 2021
Over time, an ungoverned website grows wild and loses identity. Discover how establishing effective content governance can help your website blossom!
February 16, 2021
Is your institution prepared to court a whole new generation of college students? Make your school an attractive match for the diverse students of today and tomorrow.
January 21, 2021
This year, your website may be the only way to tell students what your college or university is all about. Make the most of this opportunity and invest in your site!
December 17, 2020
2020 was rough for everyone, but there were bright spots. Find out how Beacon's expert team helped clients thrive in the midst of unprecedented challenges.
November 16, 2020
Sometimes, too much is too much. Excess content on your site can get in the way of getting your message out. Discover how a trim can make your site more effective.
October 20, 2020
Learn about how pay-per-click and search engine optimization work together to improve your digital marketing campaign.
September 22, 2020
Students are savvy and need to know they'll get real value for their time, money, and hard work. Find out how strong content can show what a degree is worth.
August 17, 2020
On campus or remote, it's back-to-school time already. Find out how to optimize your school's site to deliver the best experience - and how Beacon can help.
July 17, 2020
It's their job to keep you on track and help you accomplish your goals. See how our project management team sets us and you up for success.
June 22, 2020
Summer melt: it's what happens when students who have been accepted at or enrolled in a higher ed school don't end up attending. So what can you do to ensure your enrollees show up at your school this fall? We've got six ideas to help you out.
June 12, 2020
There is nothing normal about education right now. Despite all this uncertainty, colleges and universities still have to plan for providing the best education and value possible to their students. They still have to worry about attracting the next batch of prospective students. Which makes the college website more important than ever. Same as it ever was.
April 18, 2020
COVID has affected many industries across the globe. Learn how the education industry has responded to the crisis and adapted to the digital transformation.
February 13, 2020
Don't wait on any magical signs to decide when you should redesign your website. At Beacon, we recommend taking proactive steps to redesign your website today.
December 11, 2019
Well, it’s almost here… 2020, the new year, the start of a new decade (depending on whom you ask). And that means we’ve nearly made it through another memorable 12 months.
November 18, 2019
With Thanksgiving almost upon us, many marketers are in full bore prep mode for Christmas season.
September 19, 2019
Ah, September… for those of us tired of sweating through the sweltering summer heat, this month offers a welcomed respite.
September 5, 2019
As your flagship marketing instrument, one of the primary roles of your higher ed website is to attract applicants to your school. How well it’s able to do so depends on how appealing your site is to your target audience – high school juniors and seniors.
August 27, 2019
The U.S. is home to the largest population of international students in the world. And, up until recently, the number of new international students arriving on U.S. college campuses each year has been climbing higher. However, it appears that the trend might be over.
August 7, 2019
From a student's perspective, picking the right college is getting more and more complicated. It might seem contradictory at a time when applying to schools is easier than ever.
July 24, 2019
Have you ever seen the movie Big?
July 9, 2019
Have your friends or family members ever surprised you with great insight into a decision you were making or problem you were trying to solve? Maybe someone helped you with great advice on the best neighborhood for your home purchase or pushed you to chase the next challenge in your career.
June 25, 2019
The battle for higher ed students starts early. If you harbor hopes of success for the upcoming recruiting year, the summer months are the best time to fine-tune your game plan.
June 14, 2019
Congratulations from the Beacon team on completing another busy academic year!
May 29, 2019
Is your institution thinking about a redesign? Perhaps it is time for a new look and feel, or maybe you are trying to attract more prospective students. With a busy academic schedule, it can seem daunting to tackle a redesign. However, with some planning and a little help from Beacon your redesign can become a reality.
May 22, 2019
For many juniors and seniors, one major decision comes to dominate the closing chapters of their high school careers: where to go to college. It’s not a secret that your higher ed website can – should, even – play a large role in the decision-making process. Often, it’s the first interaction between a prospective student and your school.
April 19, 2019
If you’re a marketing professional in the field of higher education, you already know how important your institution’s website is in terms of attracting prospective students. This audience is an important, if not the most important, segment of your website’s traffic.
April 16, 2019
Is there a better way to approach campus visits in the information age?
April 4, 2019
Spring is a popular time for campus visits. In April, campuses everywhere swell with high school upperclassmen, parents in tow, taking part in information sessions and embarking on campus tours. It's an exciting time, filled with intrigue and possibilities.
March 26, 2019
It’s all happening. Birds are chirping. The first flowers are gingerly poking through the soil. Trees are sprouting buds and proudly displaying their early signs of new life.
February 14, 2019
Happy Valentine’s Day from all of us at Beacon! Many of us relish this day as an opportunity to express and share our appreciation with our partners and loved ones. We hope today is all about love for you, too.
January 29, 2019
You've done it! Months of late nights and dedications to the design of the perfect higher ed website have culminated in a beautiful launch. It is all easy sailing from here, right? Well, maybe not.
January 15, 2019
Is your higher ed website weighed down with too much old, under-performing content? January is the perfect time to prune outdated content. Find out how.
