With nearly 30 years of higher education experience, Beacon is a leading higher education marketing agency helping colleges and universities drive student enrollment. We combine custom higher education website design, web development, and enrollment-focused digital marketing into a single managed program; eliminating the hassle, delays, and budget surprises of juggling multiple vendors. Whether modernizing your web presence or scaling targeted marketing campaigns, our LuxEd framework delivers the strategy and expertise your institution needs to win prospective students.
Our website strategy and design services help colleges and universities create a digital experience that reflects their identity and supports enrollment goals. We start with stakeholder discovery and audience research to understand your institution’s priorities and what visitors need from your website. Those insights guide custom, responsive design and clear pathways that help prospective students, parents, and transfer students explore programs, find answers, and take the next step.
Our website development services turn your approved design into a secure, scalable higher education website built on Cascade CMS or WordPress. Flexible templates and reusable components make content easier for your team to manage, while integrations connect your site with the tools your institution relies on. Accessibility, performance, and testing across devices and browsers are built into the development process, so your website is ready to serve your audiences at launch and evolve with your needs.
Our managed website services keep your higher education website secure, reliable, and performing well over time. Secure cloud hosting, a 99.9% uptime commitment, and daily backups provide a dependable foundation. Regular health checks and ongoing maintenance help address accessibility, search visibility, tracking, and performance issues while reducing the technical burden on your team. Available for new or existing websites, whether Beacon built them or not.
Our paid media and digital advertising services help your institution reach prospective students where they search, browse, and connect. We build targeted campaigns across Google, Microsoft, Meta, TikTok, and YouTube that highlight your programs and campus experience, encouraging students to inquire or apply. Campaign strategy and budgets align with your enrollment priorities and admissions deadlines, with ongoing optimization and reporting to show which efforts generate inquiries and applications.
Our SEO and AI search visibility services help prospective students discover your institution as search habits evolve. We combine technical SEO, clear content that answers student questions, and structured data to help search engines and AI tools understand your programs and offerings. Ongoing optimization strengthens your visibility across traditional search and AI-powered experiences such as ChatGPT, Gemini, and Google AI Overviews, helping connect interested students with relevant information on your website.
Our analytics, attribution, and reporting services help your institution understand how website activity and marketing efforts contribute to enrollment goals. Custom dashboards connect data across channels to show how prospective students find you and which interactions lead to inquiries and applications. Regular strategy reviews turn those insights into practical recommendations, helping your team focus its budget and effort where they matter most. Your institution retains full ownership of its data and tracking accounts.
LuxEd is our fixed-price, all-in-one program designed specifically for community colleges and regional state universities. It combines custom website design, secure cloud hosting, and continuous digital marketing into one simple, predictable monthly rate. Instead of juggling multiple vendors or paying massive upfront fees, you get a dedicated technology and marketing team focused on driving enrollment growth month after month.
25+
Years serving higher education.
60+
Full-time in-house team members.
300+
Higher education engagements.
