LuxEd covers every stage of your website redesign—from strategy to launch and beyond—all under a single, streamlined package. Say goodbye to the hassle and costs of coordinating multiple vendors. With Beacon and LuxEd, you'll work with one dedicated team, led by a deeply experienced senior project manager. Rest assured that your project will be completed efficiently, effectively, and on time.
Enjoy the benefits of a fully accessible, modernized redesign—optimized with digital marketing and technology services—in less than a year, with dependable ongoing support thereafter. Ready to harness the power of LuxEd?
Built with deep experience in website design, technology, and Higher Education, LuxEd brings it all together to ignite recruitment for colleges and universities with faster delivery and a budget-aware price tag.
For over 25 years, Beacon has honed its expertise in delivering high-performing digital experiences for colleges and universities. LuxEd isn’t just a redesign—it’s a fully integrated approach to increasing visibility and engagement with students online.
Success requires more than just a great-looking website. It demands compelling content, cutting-edge technology, and seamless functionality—from CMS and hosting to tracking, security, SEO, forms, analytics, and beyond. With LuxEd, everything works together, backed by our specialized in-house teams and a centralized Project Management Office to keep your project on track.
With one trusted partner, you get the expertise, strategy, and support needed to drive results—without the hassle of managing multiple vendors.
Choose from three flexible payment options to fit your school’s budget. Our fixed monthly fee model spreads costs over 18 or 30 months, turning your project into a predictable marketing expense rather than a large upfront investment.
Prefer a more traditional approach? We also offer progress billing, where invoices are issued as work is completed, typically with more costs upfront.
No matter your budget, LuxEd delivers a cost-effective, flexible solution to ensure your institution has the tools it needs to stand out, attract the right students, and stay competitive.
Nobody delivers faster. With LuxEd, your project stays on track because everything—from design to implementation to hosting—is handled by a single, dedicated partner. No handoffs. No delays. No finger-pointing.
Our Project Management Office (PMO) strategically schedules resources at the right time, ensuring a seamless, cost-effective process that keeps momentum going. You get the creativity and customization of an enterprise-grade website, delivered efficiently through a hybrid approach that blends waterfall and agile methodologies.
We've seen vendors take up to two years to launch a website—far too long for the fast-paced higher ed recruiting cycle. With LuxEd, your institution will see results faster, with a fully optimized website typically launching in just 8-12 months.
With 300+ higher education engagements under our belt, Beacon brings unparalleled expertise to every project. Nothing replaces real-world experience and our award winning culture fosters high retention—meaning you work with experts who are passionate about what they do and have a deep understanding of high ed digital marketing trends.
Experience expedites execution, reduces confusion, minimizes costly rework, and builds confidence—all essential for a project of this scale.
With LuxEd, Beacon offers 3 payment options to address varying budget needs in Higher Ed. This may also allow you to increase the scope and spread out the cost. For each project, we create a custom quote by starting with the LuxEd base package, addressing any additional requirements, then giving you the following 3 options:
Note: Most LuxEd projects are completed and ready to launch in 8-12 months. See Typical Timeline. Both fixed payment plans include CMS licensing, standard hosting, and 100-hour maintenance plan, and both exclude the continuation of the Website Health Management and Jumpstart Paid Advertising after the trial period ends, but may be added in, if desired.
Your website is more than just a digital billboard—it’s a reflection of your institution’s identity, values, and academic excellence. With LuxED, our expert design team creates a visually stunning, user-focused website that captures the essence of your school while delivering an intuitive, engaging experience for students, parents, faculty, and alumni.
Our collaborative design process ensures your new website is both creative and strategic, with a focus on:
From concept to launch, Beacon’s award-winning designers work with you every step of the way to ensure your website not only stands out but also builds meaningful connections with your audience.
Prepare to experience a state-of-the-art, fully customizable, and easy-to-use Content Management System designed for higher education. Hannon Hill's Cascade CMS offers powerful features that benefit your entire team—webmasters, marketers, and content owners alike. Cascade CMS stands alone in Higher Ed (340+ institutions, 45,000 sites, 200,000+ active users).
As Hannon Hill's primary partner for nearly 15 years, Beacon brings unmatched expertise in designing, implementing, and maintaining Cascade CMS. With this deep understanding of the technical foundation of Cascade, you can count on seamless integration, ongoing innovation, highly flexible page templates and long-term reliability.
A senior-level project manager will serve as your primary point of contact, expertly orchestrating Beacon's talented creative, technical, and marketing teams throughout your redesign journey and beyond. Your project manager will manage all deliverables using our Basecamp platform, schedule necessary meetings, organize training sessions, engage resources efficiently, and be your personal guide to success through this long, seemingly daunting project.
What's more, the same project manager and team members will continue working with you for the duration of your partnership (after launch) with the same consistency, expertise, and a deep understanding of your institution and team.
One of the most underestimated—but absolutely critical—factors in any website redesign is content strategy and migration. Higher education websites often contain thousands of pages, making it essential to determine what to keep, rewrite, or remove. LuxED includes Beacon’s 3-Step Approach to ensure your content is organized and optimized for performance.
A well-structured website is just the beginning. Effective content strategy doesn’t just enhance your website—it fuels your entire digital marketing ecosystem. SEO rankings, paid ad performance, and user engagement all depend on content that is optimized, accessible, and strategically developed.
Beacon not only creates and markets higher education websites, we host them, too! Our high-performance, secure hosting ensures a superb user experience and supports your SEO strategy. Speed and performance are often-overlooked factors in Google's ranking algorithm.
Beacon has been hosting websites since 1998 in our co-location facility with full managed hosting services that include proactive website monitoring, 24/7 support desk, high availability options, data backups, redundant networks, generators (to guard against power failure), and direct access to our staff when you need us.
But the benefits go well beyond speed and reliability. During a redesign, seamless communication and coordination between the development team and the hosting team is essential for an efficient and stress-free launch. With Beacon and LuxEd, you'll have a hosting partner you can rely on for exceptional performance and clear communication every step of the way.
With Beacon, you’re backed by one of the longest-standing Google Analytics Partners in the United States. We specialize in GA4 and provide a higher ed-focused reporting platform designed to accurately track activity, collect key data, and produce reports that drive insights and better marketing results.
Our HighEd Intelligence Dashboard empowers you to make smarter, data-driven marketing decisions. From day one, Google Analytics is integrated into the strategy phase, guiding your audience experience analysis to inform the redesign process. Once your new website is fully tested, we validate your GA accounts before, during, and after launch to ensure data integrity and a smooth transition between reporting periods.
Post-launch performance monitoring, reporting and ongoing consultation are provided through our Jumpstart Paid Ad Program and our Website Health Management Program.
What’s a grand opening without an audience? A key differentiator of LuxEd is our integrated JumpStart Advertising Program, designed to immediately drive targeted traffic to your new website by aligning paid ads with the content and structure of your landing pages.
Here’s how it works: After launch, at no cost to you, Beacon’s Digital Advertising Team will run three custom-designed paid ad campaigns for 90 days, typically bringing over 1,000 visitors to your website. We even kick in $3,000 to cover the ad budget too. Our entire Beacon Advertising Team is Google Skillshop Certified in:
With LuxEd, your partnership with Beacon doesn't end at launch—we're here to support you long after your website goes live. Where else can you find ongoing maintenance and support from a vendor who understands your website, marketing strategy, brand, and team?
Whether you need a design tweak or assistance in integrating a new third-party app, your dedicated project manager will ensure the team addresses your needs promptly. We reserve time each week to respond to client requests, guaranteeing quick and reliable support.
Many of our clients have worked with us for years, collaborating with the same project managers and developers for over a decade. As a stable firm with minimal turnover, we pride ourselves on building consistent, long-term relationships—providing an extension of your team that truly gets to know you.
A high-performing, accessible website isn’t just built—it’s maintained. With LuxEd, we ensure your site remains fast, accessible, and optimized long after launch.
Your website is a dynamic marketing channel that evolves with new content, images, and features. But without regular monitoring, poor performance can impact student engagement, SEO rankings, and overall user experience. As they say, prevention is more cost-effective than repair—so protecting your investment is key.
That’s why Beacon’s Website Health Management Program monitors six critical areas to keep your site performing at its best:
With LuxEd, you receive six free months of Accessibility and Performance Health Management to keep these vital areas in A+ condition as your team transitions into your new website and implements long-term best practices.
Beacon was a great partner. They were really helpful as we kept adding to our project, whether it was content migration, setting up Google Analytics, or other site features.
Kristen Titsworth
College of Southern Maryland
25+
Years serving higher education clients
150+
Higher education clients use Beacon as a trusted partner
15+
Years as Google Marketing Platform (GMP) partners
LuxEd encompasses nearly everything Beacon offers to higher education clients. Of course, we understand that a full redesign is not always necessary or feasible, which is why all of our services are available à la carte as well.
Whether you're looking for the comprehensive LuxEd package or simply need help updating specific areas of your site, Beacon is the partner you can count on to get the job done.
