Paid Advertising Services

Grow your audience.

A multi-channel approach that delivers results.

Maximize your return on ad spend with Beacon’s comprehensive approach to paid search and paid social. Our expert team brings together data-driven strategy, engaging creative, precise targeting, and live reporting—all backed by a collaborative, transparent partnership.

We don’t just launch ads—we actively manage and optimize them to ensure you’re reaching the right audience, at the right time, with the right message.

What’s Included? Glad You Asked. Our paid advertising services cover every step of the process, from setup to optimization:

Setup & Configuration: Ad copy creation, keyword buildout, geo-targeting, ad scheduling, demographic targeting, dynamic ad formats, and budgeting.
Tracking & Analytics: Google Analytics integration, pixel tracking, and conversion analysis to ensure performance transparency and measurable results.
Ongoing Campaign Management:
- Budget monitoring and optimization
- A/B testing and ad copy refinement
- Audience management (custom and lookalike)
- Geo and demographic fine-tuning
- Keyword expansion and pruning for peak performance

Google Ads Management.

Your audience is searching—are you showing up? We help you capture demand by combining smart bidding strategies, regular optimization, and continuous testing to ensure your brand stays top of mind throughout the customer journey.

Microsoft Ads Management.

With nearly 22% of the search market share, Microsoft Ads offer an often-overlooked opportunity. It's possible see higher conversion rates and deeper engagement through Microsoft placements—especially for certain demographics and markets.

Remarketing & Display Advertising..

Stay top-of-mind with users who’ve already shown interest. Our remarketing strategies reconnect with visitors across the web, encouraging return visits, completed conversions, or other desired actions through high-impact display campaigns.

Social Media Marketing.

In today's attention economy, social media plays a key role in every stage of the funnel. We help you reach your ideal audience through precise targeting based on interests, behavior, job titles, industries, locations, and more. Whether on Facebook, Instagram, LinkedIn, or other platforms, your brand will be front and center where it matters most.

It pays to be on top (of search results). Let's get you there.

let's get you there