Stronger Connection
Prospective students build a stronger connection with Fairmont thanks to an improved navigation and site hierarchy that allows them to more quickly find the information they're seeking.
For nearly 160 years, Fairmont State University has been leading students on the path towards a brighter future with more than 50 degree programs and a wealth of campus resources to help them achieve their goals. However, their previous site fell short in organization and search functionality, making it challenging for prospective students to find what they needed. To address these crucial stakeholder concerns and meet the expectations of both current and prospective students, Beacon stepped in to pitch a fresh, performance-driven website that welcomed students to easily explore all that Fairmont has to offer.
State College/ University
Priorities
Improved site performance, navigation, and search
Platforms Used
Modern Campus
Prospective students build a stronger connection with Fairmont thanks to an improved navigation and site hierarchy that allows them to more quickly find the information they're seeking.
Fairmont inspires greater engagement and goal completions—including applications and info requests—from its prospective student audience by utilizing Beacon's comprehensive strategy.
Interested students from West Virginia and beyond receive and engage with Fairmont's branded messaging conveyed via the new Beacon-written and edited copy.
Leveraged Fairmont's Google Analytics data and stakeholder feedback to develop a comprehensive site strategy designed to bring in more applicants and requests for info and tours.
Improved the navigation and site hierarchy to be more functional for site visitors.
Incorporated Fairmont's brand colors into a modern and bright design that meets all accessibility standards.
Seventy-five pages of content were written and edited, including original copy for the homepage, academics pages, and more. Content was optimized for SEO and written to effectively engage students while inspiring them to take desired on-page actions.
