Improved Occupancy
Using a multi-pronged approach of paid digital ads and improved SEO, Beacon helped Kairoi reach more potential renters and improved lease inquiries by 88% year-over-year.
Kairoi Residential partnered with Beacon to elevate digital performance across its corporate and property-level websites. The goal: drive traffic, boost conversions, and create a stronger connection with Kairoi’s target renter base.
Beacon supports Kairoi with a full suite of digital marketing services, including paid digital advertising, search engine optimization (SEO), and Google Analytics tracking and analysis. In addition to performance-driven execution, Beacon collaborates closely with Kairoi’s executive leadership to define key audiences, refine brand messaging, and develop targeted content that engages prospective renters and drives results.
Multifamily Residential
Priorities
Improved occupancy, greater visibility of properties, increased brand awareness and web traffic
Platforms Used
Google Analytics, Google Tag Manager, Looker Studio
Using a multi-pronged approach of paid digital ads and improved SEO, Beacon helped Kairoi reach more potential renters and improved lease inquiries by 88% year-over-year.
Across weekly check-ins and consistent reporting, Beacon kept Kairoi fully apprised of the results of their marketing efforts as well as providing new business development research, allowing Kairoi to effectively plan and execute their broader business strategy.
Since 2018, Beacon has completed over 300 individual campaigns and more than 75 property set-ups, providing Kairoi with extensive and invaluable data for improving lead quality and driving more apartment tours and completed leases.
+109%
YoY phone calls.
+65%
YoY property visits.
+88%
YoY lease inquiries.
34%
Conversion rate.
Created and presented more than 50 new business reports to inform Kairoi's digital marketing initiatives when acquiring new properties.
Used Google's advertising and tracking resources for efficient lead generation and tenant retention.
Wrote original, SEO content for key pages and properties, improving organic search results and providing apartment seekers with more relevant information.
Managed digital advertising for 80+ properties and launched more than 65 Performance Max campaigns, targeting qualified potential residents across Google, YouTube, and more.
