Authentic Connection
More qualified and more interested students can find their niche at Macomb Community College and build organic, long-lasting bonds on campus thanks to Beacon's personalization efforts.
After completing their 2019 website redesign, Macomb Community College partnered with Beacon to take the next step: delivering a customized digital experience for both current and prospective students.
To help Macomb stand out in a competitive landscape, Beacon worked closely with the college to define key audience personas and develop distinctive content and dynamic calls-to-action tailored to each user group. Personalization technology was then implemented to ensure the right message reached the right audience at the right time.
After several rounds of collaboration and refinement, the result was a seamless, one-of-a-kind user experience that provides students with clear, personalized pathways to explore programs, take action, and pursue their higher education journey at Macomb.
Community College
Priorities
Cutting-edge functionality, increased enrollment, personalized user experience
Platforms Used
Cascade
More qualified and more interested students can find their niche at Macomb Community College and build organic, long-lasting bonds on campus thanks to Beacon's personalization efforts.
Students regularly engage with the impactful personalized messaging and custom CTAs on the new site and enjoy Beacon's custom-made content speaking directly to their unique circumstances.
With impactful messaging brought by tailored, keyword-rich content created by Beacon, prospective students can make quicker and more informed decisions regarding their educational journey at Macomb Community College.
Created audience personas with content briefs for personalized content and CTAs.
Leveraged client feedback and information gathered from target user journeys to develop a plan and outline for the new site's personalized user journey.
Developed personalized content catering to various audience personas and created and implemented Clive forms in Cascade to house new personalized content.
Measured and reported the impact of the personalization for more than a year following the launch of the "Get Started" section.
