Stronger Connection
With campus alerts and a prominent social media feed on the new Beacon-created homepage, students and alumni at South Carolina State University can stay up-to-date on current campus happenings and important university news.
As the only public Historically Black College and University (HBCU) in South Carolina, South Carolina State University offers a rich academic tradition and a vibrant campus experience. However, the university’s previous website fell short of capturing its energy and made it difficult for prospective students to find the information they needed to apply and enroll.
Beacon partnered with SC State’s web team to reimagine the site from the ground up—introducing intuitive navigation, compelling design, and a more immersive digital experience. The result is a bold, user-friendly website that highlights the university’s unique strengths and encourages more students to explore, engage, and apply.
HBCU
Priorities
Drive enrollment, improve site navigation and user experience, modern and impactful design
Platforms Used
Modern Campus
With campus alerts and a prominent social media feed on the new Beacon-created homepage, students and alumni at South Carolina State University can stay up-to-date on current campus happenings and important university news.
A streamlined navigation highlighting academic programs and a site search function provides students and prospective students at South Carolina State University the ability to quickly and easily locate the information they need.
A new and contemporary homepage showcases brand colors and vibrant campus imagery, allowing prospective students a glimpse into the South Carolina State University experience. Faculty can now seamlessly make adjustments to the video and interactive content on the site.
Leveraged data from heatmaps, focus groups, and email surveys to strategize an immersive online experience for the new site.
Created a modern design with captivating visuals, incorporating brand colors, a social media feed, and easy program pathways that students can utilize to learn more about the South Carolina State University experience and offerings.
Crafted 50 pages of original copy using information gathered from subject matter experts and audience personnel, focusing on high-traffic areas of the site and incorporating valuable SEO terms to improve engagement and boost SEO performance.
Developed intuitive navigation, replacing and updating outdated and broken links while mapping out guided pathways for students to find their desired program or informational page.
