The University of the District Columbia (UDC) sought to provide a seamless and intuitive user experience on their website while capturing the school's vibrant spirit. That goal led to UDC partnering with Beacon for a full website redesign.
With a redesign strategy based on in-depth site analysis and stakeholder feedback, Beacon went to work, updating and improving the site's navigation, revamping the news section, and building a dynamic program finder tool. A mobile-friendly design made the site accessible to more users, helping students, faculty, and alumni connect and engage with UDC. The finished site fulfilled goals from the University's strategic plan and helped elevate the school in its role as a leading national public urban university.
State College/ University
Priorities
Enhancing recruitment efforts, improving community engagement, strengthening UDC's institutional identity
Platforms Used
Cascade
Combining modern design with UDC's distinct branding, Beacon redesigned the site for optimal performance on all devices, including the smartphone browsers preferred by many student audiences. Careful compliance with all accessibility standards also increased the site's reach and impact.
From the new program finder tool to a revamped news section filterable by subject, the new site is constructed to make it easy and intuitive for all users. These improvements let potential students customize their experience on the site and find the information most relevant to their needs.
The new layout and enhanced functionality allow users to truly connect with UDC's brand and messaging, inspiring interest in prospective students. The scalability granted by Cascade CMS and Beacon's development ensure that the site can be easily updated to continue delivering important messaging.
