Modern Design
Interested prospective students can enjoy a new site that adheres to modern website design practices, meets current accessibility guidelines, and provides enhanced responsiveness.
Located in the heart of Springfield, Massachusetts, Western New England University offers a wide range of academic programs and robust support services to guide students through their college journey. However, the university’s previous website didn’t reflect the full scope of its offerings or deliver the visual appeal needed to capture the attention of prospective students.
To help bring the university’s vision to life, Beacon developed a modern, user-friendly design that elevates the brand and creates a seamless experience across devices. The new site features eye-catching design elements, improved responsiveness, and a reimagined layout that makes it easier for users to explore programs, access key information, and take the next step.
State College/ University
Priorities
Engaging design, improved UX
Platforms Used
Cascade
Interested prospective students can enjoy a new site that adheres to modern website design practices, meets current accessibility guidelines, and provides enhanced responsiveness.
Locating, accessing, and navigating sought out information is simplified for prospective students thanks to a user-friendly information architecture.
Beacon-written and edited copy provides the website with a greater appeal for a wider-targeted audience, ultimately growing the university's overall public impact while simultaneously improving the site's user experience.
Accessed and implemented Western New England's Google Analytics data to develop a strategic and comprehensive site plan.
Strategically avoided the use of left-hand navigation on interior pages, instead implementing split screen impact areas.
Created larger impact areas to effectively achieve a fresh, modern design and better use of the university's original photography.
Created a splash page template to use for future digital marketing campaigns. Developed 20 new landing pages focused on foundational areas like admissions, aid, key department pages, and the homepage. Migrated 1,500 pages to the new updated site.
