Beacon’s SpotLight Program was designed to strategically, and cost-effectively, reach renters in every possible marketing channel to drive visibility and occupancy for Multifamily Residential Properties. Leverage today’s powerful technology and deep analytics to bring your properties in sharp focus for your audience. Built with intelligence and flexibility, SpotLight gets more out of your ad budget. As an extension of your organization, we collaborate with you regularly to review the data and reports, then adjust and optimize to support your ongoing business strategy.
When 25 years of expertise in digital marketing and innovative technology shine on the multifamily residential property industry, you get an intense SpotLight that is focused on maximizing occupancy and visibility.
Choose where & how to reach active renters… all from one partner!
Get a multi-channel approach for your digital marketing services to saturate the market, or fill gaps, based on your budget. SpotLight provides a variety of programs and options for you to choose based specifically on your business needs. It’s essentially a menu of services that you can employ at any time, as needed, to reach renters throughout the sales cycle. It includes paid search, paid and 6organic social, display/remarketing, SEO, local SEO, and consultation for ILS services to reach your audience at the top, middle and lower tiers of the sales funnel. And, when properties need extra attention, you can request a special one-time booster (technical, content)… all from the same partner.
Leverage our knowledge of 750+ properties and $15M+ in annual ad spend! Over the last 10 years, we’ve learned what works and what doesn’t. You get better results from your marketing budget too, as we work with some of the most prominent vendors in the industry in terms of leasing, web design/development, and site features like chat, virtual tours, and floorplan integrations. Marketing results are enhanced significantly when you have a partner that combines innovative digital marketing strategy with a foundation in analytics, website development and web hosting experience. Experience gets you to your renters quicker, fills vacancies faster, saves you money, drives smarter processes, eliminates costly re-work, and brings confidence.
Get your campaigns running faster! Working with one vendor (we like to say “partner”) that has all the best tools and experience is another benefit. There are no delays due to sharing strategies across multiple entities. You can depend on Beacon to quickly bring new properties into the SpotLight Program, and more importantly, get results quickly. We have unique setup forms, calls, tracking, implementation, and regular performance reviews built into the process to drive success, share results, inform business decisions and minimize your worries. We assign a dedicated Project Manager to you that cost-effectively manages and schedules resources (from our 60+ member team) to keep campaigns humming and reaching potential renters.
Analytics is the key. Make your dollars work harder & go further. Online advertising is expensive and competitive. Beacon was one of the first partners that Google selected as a GA Partner (way back in 2007). So, with Spotlight, you get our secret weapons to market optimally – which means tracking the right data into our Property Intelligence Platform to produce a variety of monthly and quarterly reports through dashboards that are customized for your portfolio and markets. Our strategists analyze many different variables, assess trends and performance to continuously tune campaigns (and improve ROI). We also roll these property reports up to support corporate strategy. Anyone can throw budget at a set of keywords under a campaign, but SpotLight brings a more intelligent, integrated approach that we call “smarter marketing.’
Each property gets special attention! Every property is different, and SpotLight is not a “one-size-fits-all” program. We develop a custom strategy for each property in terms ad budgets, ad-hoc reporting, standard reporting and based on the leasing stage (stabilized, occupancy issues, lease-up). SpotLight is designed to provide the right balance of attention, resources, and budget based on your priorities… with the ability to quickly adjust course as your properties move from stage to stage.
Streamline property billing. SpotLight was also created to improve your billing process or handle it for you (outsourced). Many of our customers are electing to have Beacon handle the administrative overhead of billing, typically via direct billing and ACH. The program is completely flexible and customizable to support your preferences and internal processes.
Driven by today’s latest and greatest technology! Founded 27 years ago as a technology-based company, Beacon’s SpotLight Program sits on top of a well-oiled, multi-tool, smartly integrated technology engine. This program depends on accurate data and a wide range of technology to drive renters (and leases), cost-effectively. Hence, you get automated real-time pricing in ads and business listings, benefits from our RealPage & Yardi relationships, and others such as OCI, SEMrush and Google Analytics. Another big differentiator is that you own your own data (GA, GTM, Ads); whereas many of our competitors actually possess the data. SpotLight blends the best tools and technology with best business practices, talented resources, and extensive industry experience.
create your own custom SpotLight Package for your entire portfolio, property groupings, or by individual property by selecting from a variety of options with each program.
Paid ad management services for Google Ads and/or Social Ads to increase property visibility and generate leads.
One-time and ongoing options to not only initially establish a strong SEO baseline configuration, but also for ongoing SEO health. Properties benefit from being optimally positioned in the search engines to attract customers searching specifically in the geographic area for properties.
Regularly review and optimize local profiles on Google Business Profile and Bing, and regularly assess the health of your SEO performance to alert when a Technical or Content Booster should be considered.
The setup and ongoing management of Organic Social Optimization to increase property visibility and generate leads organically through Facebook and Instagram. Includes a content calendar in Meta Business Manager with regular weekly posts.
A senior-level project manager will serve as your primary point of contact, expertly orchestrating Beacon's talented creative, technical, and marketing teams throughout your redesign and beyond. Your project manager will manage all deliverables using our Basecamp platform, schedule necessary meetings, organize training sessions, and ensure you have everything needed for a successful website redesign.
What's more, the same project manager and team members will continue working with you for the duration of your partnership with Beacon, providing consistency, expertise, and a deep understanding of your goals.
